Love Island has practically got the whole country watching and talking, and the power of its reality stars who all look tanned and toned to perfection places a conscious pressure on all of us to work on our beach body look.
As with most of the reality TV shows, the contestants on them have amazingly white teeth which is something most people aspire to, and is something that can be achieved simply and cost effectively at home.
James Finley, Sales Director at Pro Teeth Whitening Co, said they have seen a massive surge in sales since the show was aired.
"Reality TV programmes like Love Island are a great advertisement for us as all the cast have a great set of white teeth. But it’s also a seasonal trend, as summer is a time when most people are pre-holiday prepping and teeth whitening has become another part of that beauty regime.
“Over the past month we have hit record sales with our teeth whitening powder as the trend for white teeth is definitely still going strong. This has been reflected in our recent sales figures for this time of year, which have increased by around 30 per cent.
"Our teeth whitening powder is currently the highest selling teeth whitening product on Amazon and we're also available in Boots and online, so it's easy to be able to purchase a teeth whitening product like Activated Charcoal whitening strips or teeth whitening powders that are safe to use at home for people who may not want to spend a lot of money on professional teeth whitening treatment.”